Matricaria 'Magic White'

Trial: Annual

Year Trialed: 2004 Year of Trial: First (from 2004 report)

Good Qualities

Strong stems, nice scent, nice green leaves, I really liked this flower in the three colors I trialed; Good; Nice, big heads, good white (sharp) color, no pest damage; Okay in mixed bouquets, good tall matricaria, color is not as striking as ‘Magic Lime Green’; Easy, good filler for bouquets; Prolific, dainty and elegant flower; In the tunnel, strong stems, flowering by July 1; Outside, strong stem, productive, individual florets attractive; Upright, did not require netting, foliage looks great in the garden and is very lush, thereby suppressing weeds in that area; Lots of it.

Problems

No insect problems; Too short; Needs netting, lots of foliage, require heavy stripping or flowers droop; In the tunnel, flowers too dense to make a good filler, a more open flower with smaller florets, and less stiff stems would make a more attractive filler. plants stopped flowering by mid-Aug in the tunnel (Zone 5) and did not resume. in contrast, the standard variety (White Wonder; Stokes) started to flower again in early September; Outside, flowers too dense and stiff to make a good filler; Aphids like it a bit.

Postharvest

Cut into plain water.

Comments

Similar to White Wonder; They all look the same; Magic White (stokes) is as productive outside, but has weaker stems, but also looser floret arrangement which works better in the vase; Rabbit and deer free in an area where this is a problem, very nice in market bouquets. In the tunnel, both varieties were nearly identical in stem height and yield per plant, stems were approximately 4 in (10 cm) shorter than White Wonder; Outside, this species grows better in the cooler conditions of outside, compared to the tunnel, but foliage yellowed after the main production season, and there was no regrowth. in the tunnel, the leaves stayed green, but only Magic White started blooming again late; Did not get as an abundant reflush of flowers as with Matricaria Magic Lime Green; Inflorescence diameter 2.8 to 9.1 inches.


Trial Data

Matricaria 'Magic White'
Yield (stems/plant) Stem Length (inches) Market Appreciation Rating¹ Repeat Again Rating¹ Ease of Cultivation Rating¹ Average Spacing (in2) Average Postharvest Life (days)
Wholesale Retail Consumer
Average 6.6 17.5 3.7 3.2 3.4 3.4 4.5 131 8.4
Range of Responses 4-11 7-28 3-4 2-4 2-5 2-5 3-5 36-360 7-15


¹1 to 5 scale, with 5 being the best. Market ratings are based on sales to wholesalers, retailers, or final consumers direct.


Supplier

PanAmerican Seed P.O. Box 438 West Chicago, IL 60186